*Last updated:* 3 July 2026

HIIT FITNESS LTD ("*we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our website, mobile application, and related services (together, the "Service*").

This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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## 1. Who We Are

*Legal entity:* HIIT FITNESS LTD
*Registered office:* 14 Highland Avenue, Bryncethin, Bridgend, Wales, CF32 9YH
*Privacy contact:* Hiit.co.uk@gmail.com

We are the data controller responsible for your personal data.

## 2. Age Requirement

Our Service is intended for users aged *16 and over*. We do not knowingly collect personal data from anyone under 16. If you believe someone under 16 has provided us with personal data, please contact us at the email above so we can delete it.

## 3. Information We Collect

### 3.1 Information you give us
•⁠  ⁠Account details: name, email address, date of birth, password
•⁠  ⁠Profile information: gender, height, weight, fitness goals
•⁠  ⁠Payment and billing details (processed by our third-party payment provider — see Section 6)
•⁠  ⁠Content you submit: messages, feedback, support requests

### 3.2 Information collected automatically
•⁠  ⁠Device information: device type, operating system, unique device identifiers
•⁠  ⁠Usage data: pages viewed, features used, session duration, crash logs
•⁠  ⁠Approximate location (derived from IP address, if applicable)

### 3.3 Health and fitness data
Where you choose to provide it or connect a third-party health platform (such as Apple Health/HealthKit), we may collect:
•⁠  ⁠Steps, activity, and workout data
•⁠  ⁠Calories consumed and burned
•⁠  ⁠Water intake
•⁠  ⁠Body scan / body composition data
•⁠  ⁠Meal and recipe interactions from our recipe library

This is *special category data* under UK GDPR. We only process it with your *explicit consent*, which you can withdraw at any time in your app settings.

### 3.4 Cookies and similar technologies
Our website uses cookies and similar technologies to operate the site, remember your preferences, and understand usage. You can control cookies through your browser settings.

## 4. How We Use Your Information

We use your data to:
•⁠  ⁠Create and manage your account
•⁠  ⁠Provide and personalise the Service, including recipe recommendations and activity tracking
•⁠  ⁠Process payments and manage subscriptions
•⁠  ⁠Communicate with you, including service updates and (with consent) marketing
•⁠  ⁠Improve and develop the Service
•⁠  ⁠Maintain security and prevent fraud
•⁠  ⁠Comply with legal obligations

## 5. Legal Basis for Processing

Under UK GDPR, we rely on:
•⁠  ⁠*Contract* — to provide the Service you've signed up for
•⁠  ⁠*Consent* — for health/fitness data and marketing communications
•⁠  ⁠*Legitimate interests* — for security, analytics, and improving the Service
•⁠  ⁠*Legal obligation* — where required by law

## 6. How We Share Your Information

We do not sell your personal data. We may share it with:
•⁠  ⁠*Service providers* who help us operate the Service (e.g. payment processors, cloud hosting, analytics providers)
•⁠  ⁠*Third-party platforms* you choose to connect (e.g. Apple Health)
•⁠  ⁠*Professional advisers* (lawyers, accountants) where necessary
•⁠  ⁠*Authorities* where required by law or to protect our rights

All third-party providers are required to protect your data and only use it for the purposes we specify.

## 7. International Data Transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement or adequacy regulations.

## 8. Data Retention

We keep your personal data only as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. When no longer needed, we securely delete or anonymise it.

## 9. Your Rights

Under UK GDPR, you have the right to:
•⁠  ⁠Access the personal data we hold about you
•⁠  ⁠Correct inaccurate data
•⁠  ⁠Request deletion of your data
•⁠  ⁠Restrict or object to processing
•⁠  ⁠Data portability
•⁠  ⁠Withdraw consent at any time
•⁠  ⁠Complain to the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at *Hiit.co.uk@gmail.com*.

## 10. Data Security

We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. No method of transmission or storage is 100% secure, but we work to protect your information.

## 11. Changes to This Policy

We may update this Privacy Policy from time to time. We'll notify you of material changes via the app or email, and the "Last updated" date above will reflect the most recent revision.

## 12. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact:

*HIIT FITNESS LTD*
14 Highland Avenue, Bryncethin, Bridgend, Wales, CF32 9YH
Hiit.co.uk@gmail.com